Privacy policy


Privacy Policy Muune Apparel Co. Last updated: April 2026

Introduction

Muune Apparel Co. ("we", "us", "our") is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and share your information when you visit or make a purchase from muuneapparel.co.

1. Information We Collect

We collect the following types of information:

Personal Information

  • Name, email address, shipping and billing address
  • Phone number (if provided)
  • Payment information (processed securely via Shopify Payments)
  • Order history and purchase activity
  • Account login credentials

Automatically Collected Information

  • IP address, browser type, device information
  • Pages visited, time spent on site, referral source
  • Cookie and tracking data

2. How We Use Your Information

We use your information to:

  • Process and fulfil your orders

  • Send order confirmations, shipping updates, and tracking information
  • Manage returns and exchanges via AfterShip

  • Send marketing communications (only with your consent)
  • Improve our website and shopping experience

  • Run targeted advertising via Meta (Facebook/Instagram), TikTok, and Google
  • Manage our loyalty program via Smile.io

  • Collect and display product reviews via Okendo
  • Process affiliate commissions via UpPromote

3. Sharing Your Information

We share your data with trusted third-party service providers solely to operate our store and provide our services:

SERVICE PURPOSE
Shopify Store platform & payment processing
Klaviyo Email & SMS marketing
Smile.io Loyalty program (La Muune)
Okendo Product reviews
AfterShip Returns & order tracking
UpPromote Affiliate program
Kiwi Size Chart Size recommendations
Meta (Facebook/Instagram) Advertising & retargeting
TikTok Advertising & retargeting
Google Advertising & analytics
DHL / Special Express Shipping & delivery

We do not sell your personal data to third parties.

4. Cookies

We use cookies and similar tracking technologies to improve your experience and serve relevant advertising. Types of cookies we use:

  • Essential cookies— required for the store to function
  • Analytics cookies — to understand how visitors use our site
  • Marketing cookies — to serve personalised ads on Meta, TikTok, and Google

You can manage your cookie preferences at any time via our cookie banner or your browser settings.

5. Marketing Communications

If you subscribe to our newsletter or create an account, we may send you marketing emails about new arrivals, promotions, and exclusive offers. You can unsubscribe at any time via the link in any email or by contacting us at hello@muune.us.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Access — request a copy of the data we hold about you
  • Correction— request correction of inaccurate data
  • Deletion — request deletion of your personal data
  • Objection— object to how we process your data
  • Portability — request a copy of your data in a portable format

EU/EEA customers — your rights are protected under the General Data Protection Regulation (GDPR). UK customers — your rights are protected under the UK GDPR. California customers — your rights are protected under the CCPA.

To exercise any of these rights, contact us at hello@muune.us

7. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Order data is typically retained for 7 years for accounting purposes.

8. Data Security

We take reasonable measures to protect your personal data from unauthorised access, loss, or misuse. All payment data is processed securely via Shopify and is never stored on our servers.

9. International Data Transfers

Muune Apparel Co. is based in Hong Kong. By using our Services, you acknowledge that your data may be transferred to and processed in Hong Kong and other countries where our service providers operate, including the United States and the European Union.

10. Children's Privacy

Our Services are not directed at children under the age of 16. We do not knowingly collect personal data from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. Continued use of our Services constitutes acceptance of the updated policy.

12. Contact

For any privacy-related questions or requests:

Muune Apparel Co. hello@muune.us
No. 5, 17/F, Strand 60 60 Bonham Strand, Sheung Wan Hong Kong